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I'm Mindi Linscombe

I coach bridal shop owners with a go-getter spirit to successfully lead their business from the inside out. My business coaching and resources are a great match for you if:

  • You are serious about taking your bridal shop to the next level
  • You are tired of your bridal shop being a draining hobby
  • You need to scale and overcome obstacles in your store with tested system & processes
  • You want to build a healthy team and are tired of worrying about your business every day
  • You want more income for your family!

I have first hand experience taking my shop from just a dream in 2007 and turning into one of the top stores & brands in the USA.

Now, I’m passing on the best of what I’ve learned to you with easy-to-use resources, videos, and even in-person coaching options.

Let's Work Together >>

STRUGGLING TO GROW A BRIDAL SHOP THAT HAS BECOME AN EXPENSIVE HOBBY.

If you’re ready to lead your boutique with clarity, profit, and peace — you’re in the right place.


Hi, I’m Mindi Linscombe. I help bridal shop owners build profitable, sustainable businesses with systems that actually work — so they can show up better at home, with their teams, and for themselves.


When you know how to lead with strategy (not just survive day to day), you don’t have to choose between your store and your life.
You get to choose both.


Join the BOSS membership today to stop guessing and start growing.

I WANT IN >>
FREE DOWNLOAD

BEGINNER’S GUIDE TO PRE-SELLING YOUR CUSTOMERS!

If you’re showing up consistently but still struggling with traffic, sales, or a team that just isn’t converting, you're EXACTLY who I created this guide for.

Inside, you will learn:
âś… The exact pre-selling process we use in our bridal shop every day
âś… How to warm up brides before they walk through your doors
âś… The messaging strategies that build trust & urgency without feeling pushy
✅ How to train your team to confidently guide brides toward a “yes”
✅ The overlooked pre-appointment step that most shops miss — and why it matters

These simple shifts can lead to bigger sales, more confident staff, and less pressure to “hard sell” in the moment.

✨ Enter your info below and start selling smarter — before your brides even say hello.

5 WAYS YOU CAN GROW YOUR BUSINESS

Bridal Owner Success School 

MONTHLY MEMBERSHIP

Bridal Owner Success School (BOSS) is your members-only coaching space designed to help you run a profitable, sustainable bridal shop without burning out.

This isn’t a course you’ll forget about after week two.
This is real-time support, strategy, and community made for you, the owner.

When you join BOSS, you’ll get:

- Access to a full video library of 60+ bridal-specific trainings
- Monthly live coaching calls with me and other BOSS members
- Daily Q&A and support inside our private Facebook group
- Direct access to me (yes, you can text me!)
- A community of owners who are growing with you
BONUS: An invite to our annual retreat at SomethingBlue30A — just for BOSS members

Learn more âžť

Bridal Managers Training

Turn your good manager into a great leader — and get your time back.

This full-day training equips your bridal shop managers with the tools they need to confidently lead your team, drive sales, and run day-to-day operations so you can finally step into your role as owner.

Because when your manager grows, your freedom grows too.

What’s Included:

- Leadership fundamentals for bridal shop success

- Operational excellence & inventory systems

- Conflict resolution & customer service strategies

- Sales coaching & close rate mastery

- Marketing & vendor collaboration

- Vision planning & goal setting

Book a Call ->

In-Person Bridal Business VIP Day

What would it feel like to have someone walk through your bridal shop with you — not just to observe, but to truly help you lead better?

As part of my VIP Day, I come to you, in your space, and we do a deep-dive audit of your entire business — together.
We walk through your operations, your store layout, your systems, your team, your numbers, and the behind-the-scenes details that often get overlooked when you're just trying to survive the day-to-day.
This is your day to step out of the weeds and get a fresh, expert perspective on your business with real, hands-on strategy.


Here’s what we can tackle together:
- Reducing staff turnover & training strong leaders

- Eliminating bottlenecks in your sales & operations

- Creating a plan to manage debt and improve cash flow

- Building clear hiring, onboarding & accountability systems

- Developing your brand story + marketing that actually works

- Getting control of your inventory, margins, and cost of goods

- Setting up referral programs & compensation plans that retain talent

- Structuring your business with long-term goals (including retirement!)

Inquire Here âžť

 

Golden Ticket Experience

The Golden Ticket Experience is the ultimate in-person, behind-the-scenes experience at Something New in beautiful Colorado Springs. The behind-the-scenes tour and teaching sessions for owners will hold nothing back and include tons of take-home resources! This is a one-day event open to only 10 bridal shop owners and their one guest, so sign-up now!

What does the Golden Ticket include?  

  • Lunch and Dinner with Mindi, Jordan, and attendees
  • A behind-the-scenes Store Tour of Something New: walk with Mindi through her store to see her designs, systems and processes in practice; plus get to watch her team huddle, execute rotation, and see the sales floor that transforms the sale into an experience in action. Photos & video is welcome! Relational benefits for networking with stores like you
  • Teaching Time: With over 16 years of bridal experience, learn from
    Jordan and Mindi on how they have lasted this long and remained profitable year after year
  • Confidential Q&A: Have you ever wanted to ask the hard questions in a safe environment with other trusted business owners? We'll have open Q&A with Mindi & Jordan to help you get the answers you need Take-home resources
  • BONUS MATERIAL including format for private label magazine, quarterly stylist observation forms, daily systems checklist, menu for vendor partnerships, observing huddle with our team, meeting Mindi's contact for all branded materials, and more surprises! 

  Learn more ➝

 

Invite Mindi to Speak

Inspiring, faith-filled, and straight from the heart.

Whether you're hosting a conference, team event, or leadership retreat, Mindi brings the perfect blend of real-life experience and practical wisdom to every stage.

As a bridal shop owner, business coach, wife, and mom — she speaks from the heart of what it means to lead in both business and life. Her sessions are filled with truth, encouragement, and proven strategies that empower women to rise in leadership without losing who they are.

Popular Speaking Topics:
Faith & Business: Building a healthy foundation that lasts

Leadership in the Bridal Industry

Balancing Business and Motherhood

Marriage, Mission & Co-Leadership as Christian Entrepreneurs

Scaling with Systems (Without Losing Your Soul)

Inquire Here ->

DON'T TAKE OUR WORD FOR IT...

Hear some BOSS success stories

 
 
 
 
 

Real Stories. Real Shops. Real Results.

Running a bridal shop can feel isolating -- like no one truly gets what it takes behind the scenes. That's exactly why I created the Bridal Owner Success Stories podcast: a space where boutique owners like you can hear real conversations, real challenges, and real wins from women who are walking the same path. 

In every episode, different bridal shop owners from across the country will talk about what's actually working -- from sales strategies to leadership lessons, inventory burnout recovery, and everything in between. 

Tune in weekly and get re-inspired by what's possible when you start leading with clarity, strategy, and heart. 

 

PASSIONATE.

EXPERIENCED.

RESOURCEFUL.

 

As a fellow bridal business owner, I understand the sacrifice and hard work that goes into running a successful shop.

When I opened my first shop over 17 years ago, I made many costly mistakes trying to carry every designer line, running myself ragged because I didn’t have the right systems in place, not to mention being overwhelmed with the uncertainty and challenges of running my own business…

But all of that changed…I now operate one of the largest bridal boutiques in America, spanning over 10,000 square feet. I am blessed to employ the most brilliant team members and have served thousands of satisfied customers.

Learn More

Life Is Worth Celebrating!

The Something New Show is hosted by entrepreneur & bridal shop owner, Mindi Linscombe. Each fun episode is focused on "How to create a life worth celebrating!". Following along, learn from our variety of intriguing guests, and have some laughs along the way! Cheers!